Our clients

EMEIA Marketing Leader, EY

“Boster Group excels at identifying and implementing strategic partnerships. Their extensive network and expertise in the cultural sector has enabled EY to foster a strategic partnership with Tate that stretches beyond support of major exhibitions. The EY Tate Arts Partnership has supported the firm’s global rebranding. It has also enabled EY Partners to engage hard-to-reach clients and opinion leaders in new and inventive ways. Boster Group structured this partnership and related activities to enable measurement of the overall impact of these programmes. It sees our two institutions breaking new ground, sharing expertise and providing scope for further collaboration.”

Head of Meta Open Arts

“Boster Group is the expert consultancy for cross-sector partnership. Their global network allows them to develop both data-driven insights and values-aligned recommendations. Their communication with our team throughout the project supported our mission, and they adapted well to a fast-evolving landscape. With their support, we were able to drive unique and high-quality product development that achieved key purpose, product and press objectives. Their commitment to DEAI shone through and enhanced the project overall, and their in-depth market knowledge across EMEA and APAC informed decision-making at the highest levels of our team.

Boster Group’s deep knowledge of art and familiarity with key topics across the private sector elevates their final output beyond what our team could achieve alone, even as experts in the space, and their support as strategic advisors is what sets them apart. For senior business leaders, Boster Group’s network, insight, and service is an unparalleled asset.”

Head of Marketing, Barclays Wealth Management

“Insight and knowledge are key to achieving an edge and to structuring a truly differentiated client experience; Boster Group are unrivalled in the arts sector with a “little black book” of contacts and the insider access to give clients a money can’t buy experience. Sharp, commercial and focused on client needs with a passion for excellence and a love of the gorgeous and delicious…”

President, Gap Foundation and SVP, Global Responsibility, Gap Inc

“We really enjoyed working with Boster Group, who quickly identified our needs and recommended thoughtful and impactful solutions.  Extensive research was undertaken immediately to ensure these recommendations could be achieved successfully within our existing strategic framework. The team workshop demonstrated their deep knowledge of the partnerships marketplace and consideration of our objectives. Boster Group’s final report was comprehensive, providing tangible next steps for developing and scaling a sustainable partnership model. This report contributed to the communication to our board and aided our partnership strategy going forward.”

UK Head of Events & Sponsorship, BNP Paribas

“Boster Group’s expertise and knowledge of the relationship and intersection between corporations and the arts was invaluable as we developed and evolved our strategy around contemporary arts partnerships in the UK.   Boster Group’s detailed process allowed us to create a comprehensive partnership agreement with Tate and the Turner Prize which resonated with all our relevant stakeholders across the bank – clients, the senior executive team and employees – and achieved significantly more value for us as a business. Boster Group’s due diligence was incredibly thorough and they had an excellent understanding of what we required as a business, and how this should be reflected in our partnership agreement. I believe that we would not have negotiated such a detailed and exciting partnership without Boster Group’s collaboration. We partnered on a second project with Boster Group, developing our AccessArt25 programme to widen access to the arts for disadvantaged and minority young people. They provided expert advisory as well as an incredible ability to unite a long-term arts partnership with our CSR goals and UN Sustainable Development Goals commitments.  As well as this, they were also an absolute pleasure to work with from day one and I wouldn’t hesitate to recommend them to anyone considering an arts partnership.”

Director, Leverhulme Trust

“The Boster Group played a pivotal role in helping us determine how we might increase our profile among our key stakeholders. They conducted thorough research and due diligence to help us navigate the complexities of the academic sector, identifying our long-term strategic challenges and the role a marketing and communications strategy could play in addressing them. It was their strategic expertise that really helped us spark genuine organisational change and I particularly valued their data-driven approach. Perhaps even more importantly, they helped us achieve a mindset shift, setting the Trust on an exciting new path in terms of its communications in particular. With sensitivity and creativity, Boster Group showed how we could leverage decades of trusted relationships to support our work. Their strong network of researchers, policymakers, artists, and business leaders helped us enormously. Above all, their collaborative approach and position as trusted advisors has been invaluable, with consistently high-quality outputs.

Engaging our highly selective and healthily sceptical target audience required a sophisticated approach. Boster Group successfully leveraged their expertise in marketing, as well as their empathy from working with artists and creatives, to foster new partnerships with academics and institutions across disciplines. Boster Group’s guidance helped our team to better understand the value of sharing the Leverhulme Trust’s stories, as well as ways to share them effectively. Their work has been transformative, leaving us well-positioned for the future.”

Managing Director, Diageo Reserve Brands

“Boster Group have helped us establish a profile within the luxury inner circle with their unique mix of contacts, creativity and sheer hard work. They always have an eye on the bottom line and deliver tangible results.”

Global Brand Director, Rums, Bacardi

“Right from the outset, Boster Group brought something special to our planning for the Facundo launch. They quickly grasped our brand and strategy and instinctively understood the characteristics of our target market, which was niche, luxury and difficult to influence through traditional means. Leveraging their unique network, they brought together a high-profile group of individuals who were perfectly suited to engage with the FACUNDO brand and advocate on our behalf. The events they put together to foster these relationships were second to none and I would definitely seek to work with Susan and her team again when faced with similar challenges in the future.”

Senior Brand Manager, Dom Pérignon

“With a clear understanding of our brand plans, Boster Group has helped Dom Pérignon to create a bespoke customer engagement strategy, involving successful collaborations with cultural partners and leading contemporary artists, designers and architects. Boster Group has placed a strong emphasis on measurement in order to evaluate conversion and overall success of the programme. Furthermore, Susan and her team have sought to add value at every conceivable opportunity.”

Luxury Portfolio Manager, Pernod Ricard

“Boster Group’s key areas of expertise are threefold: advising on how to go to market in the luxury sector, activating the resulting luxury strategy, and effecting introductions to the target audiences.”

The Blackstone Group, NetJets Owner

“What makes Boster Group special is their clear strategic vision combined with a deep appreciation of how to integrate the arts world into their clients’ activities, always with very impressive results. Their unswerving devotion to helping clients achieve these objectives is supported by extraordinary access to an “A” list of artists across the disciplines. A unique and wonderfully talented group of people.”

Executive Chairman, Shanghai Tang

“It would be easy to say that Boster Group’s strength lies in their trust-based relationships with all the movers and shakers in the arts and in the industries they service as clients. Their real value is the team’s keen sense of their clients’ and partners’ values and objectives, making their ability to connect the dots between groups and ideas highly relevant and ultra creative. They always deliver above expectations.”

Head of Marketing, North America

“Boster Group worked diligently to understand our business’ value chain and differentiation, and accurately identified where it could be augmented through partnerships within science, mathematics and healthcare to achieve our core business objectives. Their recommendations clearly aligned with our culture, brand and positioning. In particular, their consideration for the scalability of these partnerships across geographically dispersed markets was a key to the ultimate success of this project. Furthermore, their adaptability, reliability and thoughtful consideration made the team a pleasure to work with. I look forward to collaborating with them again.”